"Bob has that rare mix of creative and management expertise wrapped up into one powerful executive. Creatively, there are many campaigns that deserve recognition, but there is one that sticks out in my mind. Buffy Lives was probably one of the best I’ve seen in my career. I can’t recommend him more highly."
– Adam Ware, COO, UPN
"Insightful, energetic and creative, Bob Bouknight has an incredible knack for tackling complex challenges and finding the most innovative and strategic solutions available. He never settles and always strives to find the most unique and effective approach to any project, big or small. A trustworthy colleague, Bob is always cool, calm and collected under pressure and a pleasure to work with. He is an inventive thinker with a rich background in all facets of marketing, making him a valuable asset to any company."
– Cynthia Lieberman,
VICE PRESIDENT, Media Relations,
Sony Pictures Television
"Bob is one of the smartest and creative people in the entertainment advertising and marketing business, period. No matter the project or the deadline Bob Bouknight creates effective and intelligent campaign ideas that work!"
– Ron Scalera,
EVP & CREATIVE DIRECTOR,
CBS Marketing Group
They’re just four of the many successful TV shows Bob Bouknight has helped become ratings blockbusters. Working closely with the stars, show producers, programming and promotion executives, he brings years of valuable experience and tireless creative energy to any television or motion picture marketing project.
Through his company Darn Good Entertainment, Bob has lent his consulting, producing, management, and copywriting skills to the marketing and promotion of such hit shows as American Idol , House, The Simpsons, Lost, Jon & Kate Plus Eight, CSI, The Bachelor, How I Met Your Mother, Prison Break, L.A. Ink, Dr. Phil, The New Adventures of Old Christine, The Big Bang Theory, and That 70’s Show… as well as major motion pictures like Indiana Jones and The Kingdom of the Crystal Skull, Fantastic Four: Rise of the Silver Surfer, Ghost Rider, and Australia.
Clients include CBS, ABC, FOX, AOL, Warner Brothers, The CW, and Paramount.
As SVP of Creative Advertising at UPN, Bob Bouknight was responsible for all aspects of creative within the Marketing Dept. including supervising all on-air promotion, radio, print, outdoor, and internet.
He regularly headed meetings with show producers, talent, studio and production company executives to discuss promotional campaigns for new and returning series.
Bob developed a marketing strategy that resulted in UPN having its best season ever, with double digit, across the board ratings growth. UPN enjoyed its best February sweeps in the history of the network during his tenure, including phenomenal increases for key demographics: 90% among A18-34 and 55% among A18-49 on all five nights.
Star Trek is a multi-billion dollar franchise for Paramount, which makes the launch of any new Star Trek property a daunting task. Bob was up for the challenge. He developed and executed a comprehensive campaign strategy for Enterprise which included extensive on-air, radio, print, outdoor, and internet promotion. The results:
Enterprise premiered as the #1 new drama on any network. It was UPN’s second highest-rated night in the history of the network.
He also orchestrated the campaign for Buffy The Vampire Slayer’s move to UPN from the WB. Its premiere on UPN delivered the highest rating in the series’ history.
What do American Idol…The Bachelor… L.A. Ink… and The Simpsons have in common?
Bob helped launch Fox Broadcasting’s bold, revolutionary new brand identity and was part of the management team that oversaw the network’s historic transition to a full seven nights of programming.
He helped launch the $1.58 billion NFL ON FOX franchise and created high-profile promotion campaigns that competed with multi-million dollar agency commercials during five Superbowls and World Series games.
Bob Bouknight has been honored as one of four executives named Marketing Team of the Year by Promax, the leading association for promotion and marketing executives in the electronic media.
During Bob's tenure at Fox, he and fellow SVP Ron Scalera oversaw the successful launches of numerous hit Fox series including That 70’s Show, The Simpsons, Ally McBeal, The X-Files, The Simpsons, Beverly Hills 90210, Melrose Place, Party of 5, In Living Color, Cops, Living Single, King of the Hill, America's Most Wanted, Mad TV, and Martin.
He graduated with a BA in Motion Picture/Television from UCLA.
• TV show launches
• Sales presentations
• On-air promotion
• Radio promotion
• Print promotion
• Electronic press kits
• Cross-promotion advertising
• Entertainment branding
• Motion picture advertising
• Multi-platform advertising
• Influencer marketing
• Campaign management
• Strategic planning
Contact:
phone: 310.877.2561
email: bobb@darngood.com
