Bob developed a marketing strategy that resulted in UPN having its best season ever, with double digit, across the board ratings growth. In February 2002, UPN enjoyed its best February sweeps in the history of the network.

He orchestrated the campaign for Buffy The Vampire Slayer’s move to UPN from the WB. Its premiere on UPN delivered the highest ratings in the series’ history.

Bob oversaw the campaign for the new Star Trek series, Enterprise, the #1 new drama on any network after its premiere in September 2001. It was UPN’s second highest-rated night in the history of the network.

During Bob Bouknight's tenure at Fox, he and fellow SVP Ron Scalera oversaw the successful launches of numerous hit Fox series including That 70’s Show, Ally McBeal, The X-Files, The Simpsons, Beverly Hills 90210, Melrose Place, Party of 5, In Living Color, Cops, Living Single, King of the Hill, America's Most Wanted, Mad TV, and Martin.

He helped launch FBC’s national brand identity and supervised promotion of all prime time programming.

Bob Bouknight was one of four Fox executives named Promax Marketing Team of the Year.

He graduated with a BA in Motion Picture/Television from UCLA.