The Class

Produced by CBS Daytime, this Guiding Light spot
was conceived and written by Darn Good.

Guiding Light

This promo for RULES OF ENGAGEMENT produced by
Darn Good ran in this year’s Superbowl.

Rules of Engagement

These days, almost everything we work on ends up on YouTube. Even though the video quality isn’t always as clean as the other links, we like for potential clients to see it here, because of viewer comments. They’re usually a pretty good indication if we’ve hit the sweet spot. Here’s a presentation we did for The Big Bang Theory, a new comedy premiering fall of 2007.

The Big Bang Theory

We do movies, too. There's nothing we enjoy more than coming up with the perfect tagline. Here's just one example of copywriting services we provide. This one's for the Nicolas Cage thriller GHOST RIDER.

Ghost Rider pdf

Darn Good has produced hundreds of Sales Presentations and “trailers” for the Network Upfronts promoting new shows. If you’d like to see more, just shoot us an email.

These two spots were created while Darn Good’s Creative Honcho Bob Bouknight was SVP of Marketing at UPN. They’re included to show how even SciFi dramas like STAR TREK VOYAGER and ENTERPRISE were positioned to appeal to a much broader audience, focusing on relationships and emotions. The result was a big ratings win, establishing ENTERPRISE as the #1 new drama on any network after its premiere.

Voyager

Enterprise